A day in London with Cranfield Marketers
A reminder of happier and freer times, which we will get back to soon :)... I want to introduce today's blog post by mentioning two words… fashion and branding, and continue with the question; ...
A Cranfield Christmas holiday diary
And here we are, it's January, Christmas is over, the end of modules is approaching but every single day is completely different and with new anecdotes to be explained. I love Christmas and this year ...
Maintaining productivity when your team are forced to work at home
I recently read that over a quarter of the world’s population is now on lockdown because of the impact of COVID 19. This means that many of us are adjusting to the prospect of working ...
A sit down with Dr Edwina Mercer
Can you tell me about your background and how you came to Cranfield? I studied a Geography degree at the University of Hull because I’m interested in different cultures and the natural environment. What I ...
Five tips to help you study or work from home with young children
In these uncertain times, we are all finding ourselves facing new challenges and living within new confines. The COVID-19 pandemic has pulled the rug from beneath all our feet – but, while life has changed ...
Our trip to London at the beginning of the year…
What an amazing week! I don’t know how to start this blog, so many things to explain! So many feelings and emotions throughout the classes of the last module have arisen such as happiness, sadness, ...
Marketing in this Covid-19 driven recession
Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those of us who are intensely worried by the effects of the COVID-19 driven recession. It is pure fiction to ...
Rethinking the economy in times of crises
After a first week in which many economies across the globe have come to a halt, most of us realise that at least for the near but potentially distant future things will be different. While ...
Home-working for Entrepreneurs (and everyone else!)
One of the greatest opportunities that come with being an entrepreneur is the freedom to choose where you work. For many business owners, this will mean that their home becomes a multi-functional space; a space ...
More Resources Must Mean Better Outcomes – Right? Or How Variation Can Catch You Out! Part I
Introduction This is a two-part blog around variation and the way it can catch people out when attempting cost-cutting exercises or providing additional resources and looking for evidence of benefit. In Part I, we’ll look ...