Sustainability MSc
The importance of big ideas: How small businesses can maximise their impact
Tammie Argent-Peters2023-05-31T16:26:29+01:0030/05/2023|Tags: bettany centre, cranfield bettany centre, entrepreneurship, school of management, smallbusiness, Sustainability MSc, sustainable business, VentureDay|
Every year the Bettany Centre for Entrepreneurship hosts our annual entrepreneurship conference VentureDay. We are proud to have some small and medium enterprise (SME) owners on staff, including Heni Cloake and Gabriela Pearson, who share ...
Getting started on your School of Management thesis
Angela Sparks2023-05-04T14:11:47+01:0005/05/2023|Tags: CranfieldSOM, Finance and Management MSc, Investment Management MSc, Management and Corporate Sustainability MSc, Management and Entrepreneurship MSc, MSc Logistics and Supply Chain Management, MSc Procurement and Supply Chain Management, msc som, Msc Strategic Marketing, SOMLibrary, Sustainability MSc, thesis|
Writing a thesis is a daunting task, and you might have some uncertainty or questions around how to get started. This post will share some ideas and tips to help you. Choosing your thesis topic ...
Marketing sustainability claims: How to avoid greenwashing
Alix Elwin2023-04-05T16:18:18+01:0021/03/2023|Tags: corporate sustainability, Greenwashing, Management and Corporate Sustainability MSc, marketing, Strategic Marketing Forum, Strategic Marketing MSc, sustainability, Sustainability MSc, Sustainable marketing|
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...
How can policy help unleash the power of sustainable entrepreneurs?
Tammie Argent-Peters2023-03-09T13:41:14+00:0009/03/2023|Tags: cranfield school of management, entrepreneurship, sustainability, Sustainability MSc|
Entrepreneurs are typically cast as antagonists of “the system.” At the same time, the policy landscape has evolved to support them... so long as they maximise economic activity and growth. But what about the new ...
In pursuit of sustainability: ‘It’s the most sensible thing to do’
Alix Elwin2023-02-22T13:27:35+00:0022/02/2023|Tags: apprenticeship, corporate sustainability, sustainability, Sustainability MSc|
Speaking to Cranfield Sustainability Business Specialist Apprenticeship with Sustainability MSc student Archie Lasseter, we ask him where his passion for the subject comes from. “I just think it’s the most sensible thing to do,” ...
Is it time to “call time” on talking sustainability?
Dominic Simms2022-09-15T16:25:28+01:0015/09/2022|Tags: “Cranfield”, cranfield school of management, cranfield university, environment, management, school of management, sustainability, Sustainability MSc, sustainable, sustainable development, sustainable development goals|
Let me paint you a picture. You’re in the pub and you ask people around you what ‘sustainability’ means to them. It depends on the crowd, but you’d probably be met a combination of with ...