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The importance of big ideas: How small businesses can maximise their impact

30/05/2023|Tags: , , , , , , , |

Every year the Bettany Centre for Entrepreneurship hosts our annual entrepreneurship conference VentureDay. We are proud to have some small and medium enterprise (SME) owners on staff, including Heni Cloake and Gabriela Pearson, who share ...

Marketing sustainability claims: How to avoid greenwashing

21/03/2023|Tags: , , , , , , , , |

As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...

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