Dr Benny Tjahjono is a Senior Lecturer in Supply Chain Operations at Cranfield School of Management. His research focuses on Operations and Supply Chain Management. He has a particular interest in the contemporary applications of Simulation Modelling (Discrete-event Simulation, System Dynamics and Agent-based Simulation) to multidisciplinary areas. He has a strong research track record in securing research grants from the EPSRC, InnovateUK, European Union and overseas funding agencies. As Cranfield’s Principal Investigator and part of a consortium of seven European universities, he has recently been awarded the Horizon2020 MSCA Innovative Training Network worth €4M, aiming to formulate the service-oriented business for the European Circular Economy. He is keen in exploring the emerging area of entrepreneurial supply chain.