Market and brand analysis
05/02/2015
While our new Exec MBAs are working away on their first big assignment, analysing the success of a brand, it’s a good time to highlight a new version of our MIRC Update on Market and Brand Analysis with useful hints and tips for anyone who needs to do research in this area.
Take a look at our previous post for more information. Any questions, as ever, contact the MIRC team.
Categories & Tags:
Leave a comment on this post:
You might also like…
How do I reference… YouTube, TikTok and other audio-visual material in the APA7 style?
Have you ever wondered how to include a reference to audio-visual material such as a video posted on YouTube or TikTok? If you have, you're in the right place! Referencing audio-visual material is as straightforward ...
My life at Cranfield University
My experience here at Cranfield University has been awesome! I have always wanted to study at the prestigious Cranfield University, so this year has truly been a dream come true for me. I ...
How Cranfield is creating solutions for a greener future
Cranfield University is putting immense effort into creating solutions for a greener future by giving more attention to research in areas such as hydrogen generation. Collaborating on this research with key players in industry ...
Bloomberg basics
Accessible in SOM Library from 12 dedicated terminals, Bloomberg provides access to the real world of finance through the same platform as used by the world’s leading banks, corporations and government agencies. Bloomberg provides real-time ...
Finding your reading materials
You can find all the resources you need to support your work from our library website. Using Library Search The first place to start is Library Search. This is the search box on the homepage. ...
Breaking New Ground: Organising Cranfield’s first Hult Prize OnCampus Programme
The Hult Prize is a year-long global competition challenging young people to solve the world’s most pressing issues by creating innovative social ventures. This year, the challenge was to create a for-profit social venture in ...