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Homepage / Market and brand analysis

Market and brand analysis

05/02/2015

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While our new Exec MBAs are working away on their first big assignment, analysing the success of a brand, it’s a good time to highlight a new version of our MIRC Update on Market and Brand Analysis with useful hints and tips for anyone who needs to do research in this area.

Take a look at our previous post for more information.  Any questions, as ever, contact the MIRC team.

Written By: Karen Stokes

A Business Information Specialist since 2009, Karen leads support for the Cranfield MBA courses, both full-time and Executive.

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