Introducing… Mintel
26/09/2018

Looking for the latest market research and trends in the UK market? Interested in consumer behaviour and spending habits? Want to find a brand’s market share and who the key players are in its market? For this and more, you need to check out Mintel!
Mintel’s market research reports cover most of the UK’s consumer markets. Reports can provide an excellent overview of the market, by offering company profiles, a SWOT analysis, forecasting information and more.
Searching Mintel
Once logged into Mintel, just use the search box at the top of screen to search for a specific word or phrase.
You can also use the use the ‘Category Overview’ menu to browse reports by area of interest. This is particularly useful if you want to browse by a specific sector, theme or demographic.
Once you have carried out your search, from the results page, simply click on a title to open the report homepage where you can access the different sections of the report.
On the right of the page, you may also have access to Analyst Insights – relevant articles and news related to the report. There’s also a downloadable report presentation and infographic overview.
Downloading Mintel reports
Individual report sections can be printed and downloaded, however it’s not possible to download a full report from Mintel. If you need to do so, you will need to follow these steps:
- Open an individual section for any report and select the option at the top to ‘Export to Basket’.
- Use the drop-down menu just above this to toggle between report sections, and export each section individually.
- When you have all the sections you need, click on ‘Export Basket’ (at the very top right) to view the selected sections.
- Select the items wish to export using the tick boxes on the left and choose your preferred download option on the right – e.g rtf (MS Word-compatible) or zip file. Due to the size of report files, you may wish to convert the file to PDF before saving it.
Accessing Mintel
Access to Mintel is available via the MIRC or KNL website. Please note that you will have to accept Mintel’s Conditions of Use to access the site.
If you have any questions about Mintel or any of our other resources, please contact us in MIRC or KNL.
Categories & Tags:
Leave a comment on this post:
You might also like…
Working on your internship report
Instead of producing a traditional thesis, as covered in our earlier post, some students in the School of Management - and perhaps some in other Cranfield Schools too - will embark upon on an internship ...
Embracing a Marketing and Leadership MSc Apprenticeship.
A Q&A with Faizah Azeem. Why did you decide to undertake a postgraduate apprenticeship in Marketing and Leadership? Cranfield delivers a unique programme that sits well with professionals wanting to develop themselves into expert ...
What is ‘Digital Forensic Science’?
Despite being a fundamental tool for many organisations and criminal justice systems around the world, arguably digital forensic science as a discipline does not always get the recognition it deserves in media broadcasts. Therefore, public ...
Pandemic PhD to prospects PhD
Hello, my name is Danni and I’m a third-year PhD student in the School of Water, Energy, and Environment specifically within the Soil, Agrifood and Biosciences department. My PhD focuses on how biostimulants (seaweeds, ...
Connected and Autonomous Vehicle Engineering (Automotive) MSc alumnus Sohan Pookolayil Varghese on Cranfield, his career path, and why the automotive industry is such an exciting place to be
Sohan Pookolayil Varghese completed the Connected and Autonomous Vehicle Engineering (Automotive) MSc in 2022. Here, he talks about his lifelong love of cars, why he chose Cranfield, and his career at Jaguar Land Rover where ...
Design as a Tool for Change
Design as a Tool for Change: Exploring Circular Economy and Sustainability through a visit to the Design Museum Design has become increasingly important in creating sustainable solutions for a better future. At the forefront ...