If you are researching a company for a project or job interview, one of the key things you may want to uncover are its Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis will summarise these and you can use this as a basis for further investigation about that company and/or its competitors. SWOT analyses can be found in the following resources.
MarketLine would be our first point of call for SWOT analyses. It is very easy to use and covers thousands of major listed companies worldwide.
Within any company profile, there should be an option for SWOT Analysis.
The SWOT analysis is colour-coordinated and easy to follow. Download to MS Word or PDF using the on-screen ‘Export section’ options.
Other sources that may provide SWOT analyses are our journal databases, including ABI/Inform and EBSCO Business Source Complete. Check coverage for your company by using the company name and the word ‘swot’ as search-terms.
If you have any questions about any aspect of company research, please contact MIRC.
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