Going Digital
07/08/2017
“Going digital is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”
So, a bit like “Big Data”, everyone is talking about it. We are exhorted by consulting firms like McKinsey to “upgrade our business to a digital operating system”, to “develop a culture for a digital age”, and to have “Digital Directors” (the film “I, Robot” comes to mind!).
In some more trendy retail sales organisations, digital seems to mean recruiting some bright young types into marketing who know their way around Social Media such as Facebook, Twitter etc. and can ply their trade encouraging potential customers to buy their goods and services. In other places, it seems to mean replacing anything remotely repetitive done by a human-being being done by a machine.
Perhaps we can turn to the Government and their Digital Strategy for some clarity: “Helping every British business become a digital business”. So that’s everyone then! Didn’t think so!
Or is it that we use all this digital wizardry to envelop new car models with gizmos we never knew we needed? The new Land Rover Velar has door handles that electronically retract flush with the door when locked. Imagine that after a severe frost overnight, when getting a standard car door to open can require the help of Superman!
Or is it anything that can be hacked?
What does digital mean to your organisation? Answers on a postcard to… sorry, my Digital Director says “Answers can be posted as comments to this blog”!
Categories & Tags:
Leave a comment on this post:
You might also like…
Sustainability by royal request: Managing an event fit for a King
The Coronation of King Charles III on May 6th 2023, was watched by millions of people around the world with tens of thousands of people travelling to Central London to witness the pageantry firsthand. ...
Getting started on your Master’s thesis
Please note: This post is intended to provide advice to all students undertaking a thesis in the Schools of Aerospace, Transport and Manufacturing; Water, Energy and Environment, and Defence and Security. There is separate advice ...
Finding your tribe: “Joining the sustainability community was the best decision”
For students on Cranfield’s Sustainability Business Specialist Apprenticeship, community and camaraderie is a vital component for success. Designed in consultation with industry, the part-time Level 7 apprenticeship aims to deepen participants’ knowledge of the ...
“My sustainability studies gave me the confidence to take on Amazon”
Not everyone would have the confidence to challenge a big global power like Amazon but, for Colin Featherstone, Senior Technology Manager and Tech Sustainability Lead at Morrisons, his Cranfield studies equipped him with the ...
My Apprenticeship Journey – Broadening Horizons
Laura, Senior Systems Engineer at a leading aircraft manufacturing company, joined Cranfield on the Systems Engineering Master’s Apprenticeship after initially considering taking a year off from her role to complete an MSc. Apprenticeship over MSc? ...
The Library app is back!
The Library app is back! It's exactly the same as before (although it will get a fresh look in a few months) and if you hadn't removed it from an existing device it should just ...