If you are researching a company for a project or job interview one of the key things you may want to uncover are the Strengths, Weaknesses, Opportunities and Threats relating to the company. A SWOT analysis will summarise these and you can use this as a basis for further investigation about that company and/or its competitors.

The easiest way to find SWOT analyses, for most quoted and some large private companies worldwide, is to use MarketLine Advantage. Many but not all of the same SWOT analyses can also be found in EBSCO Business Source Complete and Thomson One, as MarketLine works with these vendors. Thomson One also offers access to SWOT analyses from a number of other companies and brokers including: GlobalData, ICD Research and Indigo Equity Research.

For step-by-step instructions for searching, have a look at our guide here.

Any questions, please contact MIRC.

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