While our MBAs are working hard on their Strategic Marketing assignments, it seems like a good time to highlight some of MIRC’s market research products.

Anyone who needs background on a brand or product should have a read of our short guide to Market and brand analysis. And remember that there’s much more to this kind of research than just a quick scan of Mintel and Passport. To do any in-depth analysis, you will need to pull from all sorts of resources – company and industry sources, financial data, articles…

MBAs – check out the support guides and videos on your module Blackboards – and if you have any questions about these or any other resources, please don’t hesitate to get in touch.

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