While our Exec MBAs are working hard on their Strategic Marketing Success Story, it seems like a good time to highlight some of MIRC’s market research products.


Anyone who needs background on a brand or product will know that there’s much more to this kind of research than just a quick scan of Mintel and Passport. To do any in-depth analysis, you will need to pull from all sorts of resources – company and industry sources, financial data, press articles…. Have a read of our short guide to Market and Brand Analysis for some starting pointers.

If you have any questions about these or any other resources, please don’t hesitate to get in touch.

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