Paul is a successful entrepreneur with an electronic engineering background who enjoys taking projects from concept to market. Projects to date include: identifying niche retail analytics market and creating leading edge technology and insights company, SPSL (which later became Synovate Retail Performance) and co-founding Geniusin Ltd, an intellectual market exchange concept. The latest product to evolve from this arena is getWaiter!, a free app for consumers and businesses in the hospitality sector. Customers can use the app to get better service when they eat out: businesses can take advantage of details insights and analytics to increase performance and the customer experience.
