Dr Mariale Moreno is a research fellow at the RECODE Network at Cranfield University. In the past, she collaborated at the CIE-MAP Research Centre, an EUED inter-university research project between industry and academic partners looking at reducing materials and energy demand. Her work focuses on user-centred design, consumer behaviour, sustainable production and consumption, and business opportunities towards achieving a Circular Economy. She completed her PhD at Loughborough University on User-Centred Design and Sustainable Consumption. Prior to this she studied a Master's Degree in Design and Innovation for Sustainability at Cranfield. She has also collaborated at the Royal Society of Arts and the Helen Hamlyn Centre for Design on topics around behavioural change and sustainability.