Annmarie is an academic and practitioner in digital marketing strategy and the application of social media for business.
She teaches digital and social media at Cranfield School of Management on the MSc Strategic Marketing. Annmarie is also the Senior Examiner for Digital Strategy for the Chartered Institute of Marketing, responsible for assignment creation and managing a team of external examiners.
Her research interests include:
The business application of social media; and
Digital transformation within organisations.
